Privacy policy

Who is responsible for your information?

My Site Reviewed is responsible for the personal information processed through this service. If you have a question about your information, email [email protected].

Information we collect

When you request a review, we collect:

• The website address you submit.
• The email address you provide.
• The date and time of your request.
• Publicly available homepage content and website metadata.
• Desktop and mobile screenshots of the submitted homepage.
• The review produced from that information.
• Technical information needed to operate, protect and monitor the service.

How we use your information

We use this information to:

• Check and normalise the website address you submit.
• Check whether the website has already received a free review.
• Apply the limit of three different websites per email address within 30 days.
• Examine the publicly available homepage.
• Create and email the requested homepage review.
• Prevent excessive, automated or abusive use.
• Monitor and improve the reliability of the service.

Our lawful reasons for processing

We process your information because you have asked us to provide the homepage-review service. We also have a legitimate interest in protecting the service, enforcing reasonable usage limits, resolving problems and understanding how the website is used.

Automated analysis and artificial intelligence

My Site Reviewed uses automated tools and artificial intelligence to examine publicly available homepage content and create feedback.

The review is a practical second opinion. It is not a technical, legal, accessibility, compliance or professional SEO audit, and it does not make decisions that have a legal or similarly significant effect on you.

Services that help us provide the review

We use external service providers to help us operate and deliver My Site Reviewed. These providers help us:

• Host the website and process submissions.
• Retrieve publicly available homepage content, metadata and screenshots.
• Automate requests and maintain operational records.
• Analyse homepage evidence using artificial intelligence.
• Create and deliver review emails.
• Measure general website usage and successful submissions.

These providers receive only the information reasonably necessary to perform their role. Some providers may process information outside the United Kingdom using appropriate data-protection safeguards.

Analytics and cookies

We use Google Analytics 4 to understand matters such as the number of website visits and successful review requests. Google Analytics may use cookies or similar technologies to collect information about how the site is used.

Analytics information is used to understand and improve the service. It is not used to create the customer-facing homepage review.

Email use and marketing

We use your email address to process your request and deliver messages relating to the homepage review.

Requesting a review does not automatically add you to unrelated marketing emails, and we do not sell your email address.

How long we keep information

We retain submission and review records for as long as reasonably necessary to provide the service, maintain the one-review-per-website restriction, enforce the 30-day email limit, prevent misuse and resolve problems.

Information that is no longer required will be deleted or anonymised where reasonably possible.

International processing

Some service providers may process information outside the United Kingdom. Where this happens, the provider is expected to use appropriate legal safeguards for international data transfers.

Your rights

Depending on the circumstances, you may have the right to:

• Ask for a copy of your personal information.
• Ask us to correct inaccurate information.
• Ask us to delete your information.
• Object to or restrict certain processing.
• Withdraw consent where processing relies on consent.
• Complain to the UK Information Commissioner’s Office.

You can find more information at ico.org.uk .

Other websites

Our website and review emails may contain links to other websites. We are not responsible for the content, security or privacy practices of those websites.

Changes to this policy

We may update this policy when the service, technology or legal requirements change. The latest version will be published on this website with an updated date.